Last week’s poll shows that Newton’s Third Law also applies to hype – for every hype, there is equal and opposite hate. And few phone launches this year have been as high-profile as the Nothing phone (1). That doesn’t mean things are bad, necessarily. 1 in 10 people in the survey have already pre-ordered a unit, which means they’ve jumped through all the hoops of the invite system. 1 in 3 people wait for opinions to make a decision. That’s reasonable given that this is the company’s first smartphone and only its second product. It needs to prove itself, which we’ll get to in a minute.
Those who love the phone (1) tout its design as a plus – it certainly has a look at a time when many new releases look downright generic. It also has a fairly premium build with an aluminum frame sandwiched between two panes of GG5. And it doesn’t skip wireless charging. The software support schedule (3 years of OS updates, 4 years of patches) is also a boon. All this sets it apart in the mid-range segment. Then there is the Glyph interface. Some doubt its real usefulness, but people talk about it – it’s an attention grabber, which (we suspect) was the point. There’s also the
Nothing launcher, which some have tested on their current phones, but it’s not as interesting. That said, most voters in the poll aren’t interested in the Nothing(1) phone. Many reviewers listed the phones they would rather have – Samsungs, Pocos, Xiaomis even Asus. That’s probably ok for Nothing right now, which needs to focus on tracking demand. But the company needs to prove itself – many expressed a “not this one, but maybe the phone (2)” sentiment. It doesn’t help that there is no variety. Okay, some brands release too many phones, but Nothing has the opposite problem – if the phone (1) is too big or too small or something else too much for you, you look for another brand. Love it or hate it, the Nothing(1) phone caused a stir when it launched. We received our unit and are working on a review, so stay tuned for our verdict over the phone.